Client
Phoenix RDC
What I delivered
Logo Design
Brand Identity
Art Direction
Web Design
Phoenix RDC as the mythological creature that rises from the ashes, is the emerging voice in the Hip Hop music scene.
It was established as a goal, to create an identity that illustrated the raw and interventive feeling of the artist's work, and that spoke the same language as the rapper's universe.
Bars
It is very common in the hip-hop universe to speak in bars because this is a unit of measure when it comes to lyrics.
Gothic Typography
The typeface was strategically chosen thinking about the classic and mystical aspects that the artist's work represents.
Ego
The capacity for self-affirmation is one of the most important aspects of a rapper. The logo should translate this feeling, in a visual way. The ability to grow in size, being bold, noticeable and impactful. 
The logo represents the entire universe of Phoenix DRC.
Raw, interventive, and audacious. 
It has the ability to grow in height, just like the ego of the MC, or like the "rise of the Phoenix". 
It is intended to completely fill the media where it is used so that it interacts visually on all platforms.
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